Elegant pasta packaging

by Rachel Cook

Love the beautiful new product range for Summer 2012 from Williams-Sonoma, but especially this gourmet pasta range. You have to dig around their website a bit to find the new range though, which is a shame as it’s worth showcasing.

I love everything about these, the simple clean packaging, that manages maximum colour coverage but still showcases the product, nice muted colourway that would stand out a mile on shelf, and the geometric pattern detail that delineate each product, just smart and classy.


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