Design of complete retail experience for new Keelham Farm Shop, Skipton

by Rachel Cook

We have recently continued our award-winning relationship with Keelham Farm Shop by leading the design team responsible for the new Keelham store, in Skipton, North Yorkshire, opened 24 June 2015.

This is the first time the Keelham Farm Shop retail concept has been taken beyond the original location, and represents a major step forward for the brand. The first customers have already been welcomed to the 20,000sq ft retail shop, the result of a £4m transformation of a former motor garage into a showcase for the region’s best locally-grown and reared produce.

  • As part of the Keelham’s ethos to offer the freshest, tastiest food, customers are able to view first hand the locally-sourced produce from the 400+ local farmers and producers stocked, which is baked, sliced, diced and packed on the shop floor in the dedicated Butchers, Yorkshire Deli and Bakery. The new shop also features The Winery and Ale House, The Juicery, a garden centre and the 100+ covers Keelham Kitchen cafe-restaurant. Each was brought to life by our design team with a sub-brand, realised across signage, marketing collateral and packaging.

  • As design consultants, we worked closely with the client throughout the design and build process, from pre-build to opening. This included the selection of the building itself; master-planning and internal layouts; key brand messages; the finishes, colours, the full signage package, uniforms, marketing; the cafe-restaurant identity, uniforms and menus; POS, on-shelf messaging, graphics and decoration throughout. All carefully designed to reflect the Keelham brand.

  • Owner of Keelham Farm Shop, Victoria Robertshaw, commented: “To see the new shop open and our vision for Keelham in Skipton realised is just fantastic. The team at Thompson, especially Ian, has been integral to making the new store happen and their advice throughout has been invaluable. From the selection of the site through to opening our doors for the first time, their creative use of design to extend our brand experience has been fantastic.”

    Ian Thompson, our Creative Director, added: “This is the type of design opportunity that a brand agency longs for. To be given such a level of trust from a client, with them giving you complete control in bringing their vision to life, is a real responsibility – but also a brilliant challenge. We’re immensely proud of the results – they show how strong a client relationship can be when built on genuine trust.”

    Find out more about Keelham Farm Shop here.

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