Meet Nanna Guldbaek: Lervig's Graphic Designer

by Marisa Sanchez-Dunning

Copenhagen. Beer. Great company. My three favourite things, of which my recent weekend consisted of. I was honoured with the opportunity to not only speak to, but also enjoy a beer with Nanna Gulbaek, Lervig’s graphic designer.

She is getting ready to travel the world for a couple months and I am nothing short of jealous. I have a feeling there will be many more catch ups in the future, whether they be in Leeds or Copenhagen. And they most definitely will involve beer.

  • M: Roots: Where are you from?

    N: I’m originally from Northern Denmark, but now I live in Kolding which is located in Southern Denmark. Previous to Kolding, I lived in Copenhagen and for a period in Kingston outside London.

    M: How long have you been with Lervig and how did the relationship start?

    N: I met our brewers, Mike Murphy and David Graham, last year during a beer festival in Tallinn, where I was attending on behalf of another brewery. Between Christmas and New Years they asked me to make a few labels as a test. They liked my work and I slowly started to do small jobs for them. From around May/June this year it became more permanent, and during the summer I worked full time – some of the time I even worked directly from the brewery.

    M: You’re still a student, in design school in Kolding, Denmark. How does it feel to be a student and have thousands of people following your work?

    N: It’s really fun. And weird. The craft beer industry is so fun and mad to work in. I think people around me who aren’t into craft beer sometimes have a hard time understanding what I do, and how I can work as a designer for a brewery. It can sometimes be difficult to balance work and my studies though.

  • M: Travel and inspiration. Do you find the two to be connected in your creative process?

    N: Yes and no. I don’t need to travel to find inspiration and make my creative process work. I can go to work and sit at my desk at 8 in the morning and be creative. Like any other job I guess. But I think travelling can question how/why you do stuff the way you do it. Maybe you see techniques, colors, material etc. used in a new way. Maybe you meet people with totally different backgrounds, experiences and opinions as you.

    M: When you hit a creativity block, what do you do?

    N: I take a break, leave the desk to make a coffee or go for a walk. Then I go back and work through it. Just draw something. Maybe something funny. Or stupid. It doesn’t matter what.

    M: Lastly, but most importantly, what is your favorite beer?!

    N: It’s always changing. Currently I can’t wait for the Lervig Barley wine 2017 ed. That one is always amazing – and this year I got to make the label! Hopefully there are many more to come!

  • To make sure you don’t miss out on our best ideas, news and insights, or if you’d like to receive invites to events that you really shouldn’t miss, you can subscribe to our mailing list here .

Hide comments >
comments powered by Disqus